Publishers’ International Office

Some publishers prefer to build a long-term relationship and develop what is, in effect, a UK-based office to manage their marketing affairs in the UK and Europe.

Working in tandem with the publisher, this involvement allows us to develop and implement a short and long-term growth plan for each list based on realistic marketing budgets. We help you decide, and them implement, all the sorts of things you would do with an in-house department:

mailing your own seasonal and subject catalogues

producing mailing pieces ourselves that are targeted to a UK and European audience

devising email and electronic media campaigns

sending out books for review and handling PR campaigns

handling an inspection copy service

devising advertising campaigns

advising on stock levels and helping with regular stock orders

building up your own customised database of customers

producing Advance Information sheets for new titles and presenting your books at regular sales conferences

organising books for display at appropriate conferences, or attending key ones on your behalf

Publishers are always encouraged to be involved at every stage, but they can also be confident that sensible decisions are being made on their behalf based on best publishing practice and many years of experience. We are always on the look out for new ways to maximise opportunities for our publishing clients!

For more information about this service, please contact Sue Miller