Is there a better strategy you could be employing that would prove more effective?

Are your resources being best spent?

Are there new opportunities that you are not currently exploiting?

Consultancy - we can bring a fresh pair of eyes to all your current marketing, assessing whether what you are doing is really the best way of raising your profile and maximising your sales.

Copywriting - is the key to all marketing, and we can help you by writing copy for corporate brochures, subject and seasonal catalogues, individual and multi-title fliers, newsletters, and much more. We can even provide in-house training for publishing staff who want or need to improve their copywriting skills.

Direct Mail - reaching your target market is vital, and producing really effective direct mail campaigns is essential. Good copy is part of the package, but producing appropriate and innovatively designed printed material is also key. We work with some of the best and most exciting designers who can turn even the most complicated or specialist concept into a lively and fitting sales piece . Most important of all, however, is researching the most appropriate mailing lists, and we have vast resources at our disposal to help you reach your intended audience.

Press and publicity campaigns - these can be some of the most time-consuming and difficult projects for in-house staff to manage. Picking out the most interesting projects from a publisher’s list and knowing who in the media to go to, what they need and when they need it, requires skill and experience. Whilst it’s relatively easy to get PR coverage for trade books, in our experience some of the most successful campaigns have come out of the most unlikely academic and professional books! So let us help you identify the books with the best potential and help them achieve their maximum publicity coverage.

Web and Electronic Marketing - Increasingly academics, and professionals are happy to receive information about new books and journals by email and via the web. But what to send and when to send it is very different from traditional direct mail. We can help with your electronic marketing campaigns and help you achieve the best possible success

Whatever we do, we always source the best prices in design and print and ensure everything is costed out and approved by each publisher in advance of starting any projects. There are no nasty surprises, and plenty of pleasant ones as you discover the benefits we can bring to your list!